This time I wanted to talk a bit about the marketing approach known as ‘perma-free’ (which is where a writer makes an ebook permanently free across the major retailers).

The theory is simple enough – offer a title for free so a potential reader has a zero-risk method for sampling one of your titles, and if they like your book they’ll buy more. The first title is your loss leader and you make up the ‘lost’ income when fans buy your other books.

Of course, some obvious concerns come to mind:

  1. How much do readers value something they got for free?
  2. How many readers who download a free book ever read it?
  3. Can I afford/Do I really want to give away something that I worked so hard on etc?

Read on…