All of the tips on these posts assume you’ve got a good book. That’s straightforward and seems awfully basic, huh? But ‘good’ is awfully subjective. Is popular punching-bag Fifty Shades of Grey a good book?

Well, in terms of marketing, a ‘good book’ can mean quite a few things. But here, I’m gonna suggest that for now, ‘good’ means your book is professional. So the very best book you can write, the best characters, best storytelling, best writing, best editing, best proofing and best cover, best blurb, best opening…

Noticing a theme? 😀 

Read on…