The awesome team at the Writers Bloc featured my ebook marketing article early in the week and I’ve been a bit swamped and hadn’t mention it here until now.
So if you didn’t see the announcement on Twitter, you can check it the article over here!
Here’s the opening:
Few aspects of the writing world are quite as mercurial and challenging as marketing.
What works now may not work next year – or even next month. And with digital publishing, shifts in audience tolerance and interest happen more quickly than ever. However, it must be done – people need to hear about your books if you want to be read.
In this article, I’ll outline some of the marketing approaches and techniques that indie, small press and big publishers are currently using. Hopefully this will help build your readership and generate some income, too. I’m not an expert and I’ve only been employing these techniques for a short time, but I will say that I’m seeing results and I wouldn’t have anything if I’d simply sat back and waited.
For a long time now, advertisers have been talking about ‘clutter’ and how to break through it. People are exposed to so many commercial impressions that it all becomes clutter. It’s all noise, it’s all spam – and obviously there’s no use spending time, money and effort sending promotional material for a thriller to a person who doesn’t read thrillers – or worse, to a person who doesn’t read at all.
And so, several questions follow:
- Where do readers converge?
- Where do they seek books or information about what books to buy?
- How do I put my message before them?
- How do I get my message to stand out from all the others?